"Design is the silent ambassador of your brand."
A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services.
Brands are an effective way for companies to communicate their vision. Branding is the process of creating the brand identity of a company. This process delivers materials that support the brand, like a logo, tagline, visual design etc..
Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.
A unique brand can have a huge impact on your business by giving you a competitive advantage over your rivals and helping you acquire and retain customers at a much lower cost.